Understanding the mindset of prospective tenants is vital when competing in today's economy. Even when a prospect drives by our facilities, it's not unusual for them to do some research before choosing which self storage facility to use.
Years ago, it was enough to be listed in the printed Yellow Pages for your area, if you wanted to reach that segment of the market intent on selecting a facility. While some older clients continue to rely on that method, we need to acknowledge that we live in the digital age. This is especially true for the millenial generation - those in the late teen to early twenties group.
It's becoming very rare to hear about someone doing comparison research or even just making an initial inquiry about storage facility costs, options, limits and capacity by first just picking up the phone anymore. Without having a web presence, and more affordably, having the comparison information available on a web site that can be found in the search engines under multiple criteria, many storage facility owners are missing out on an ever larger base of prospective customers.
We provide here just a few of the countless articles that have come out in recent times directly speaking about the importance, value and need for just such a presence. And because StorageSeeker.com is a one-stop solution with the best, easiest to use and most cost-effective online marketing site for storage facility comparison, once you've read about the importance of the type of presence we offer below, we're confident you'll want to sign up with our facility marketing service…
Nearly a quarter of all facilities answering a survey back in 2005 for Self Storage Almanac reported they did not use the internet in their businesses. Four years later, that number had fallen to 7.5%, according to data released in the 2009 Almanac. While overall use of the Internet within the storage industry has lagged behind general population usage, the last few years have seen dramatic adaptation. Marketing and promotion are the single largest use. What that means is that if you are not using the web as a means of promotion of your storage facilities, your competitors most likely are.
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This article covers the essential tasks that every storage facility owner needs to do in all aspects of marketing operations. issues discussed include customer trustworthiness perception, marketing budget, marketing strategy both off-line and on the Internet), software solutions, and more.
Read the article Storage Marketing Essentials or download the PDF
This article discusses a couple of the primary strategies employed by owners of large facilities. Includes market targeting concepts to help avoid the cost of ineffective marketing, and also covers data safety and security issues.
Read the article Large Storage Facility Marketing Insights or the download the PDF
This article helps storage facility owners understand the value of providing coupons through Yellow Pages listings. Covers tips for creating coupons, the advantages of having coupon placement online such as more exposure and other benefits and how to avoid mistakes.
Read the article Yellow Pages Marketing Primer or the download the PDF
This article explains the importance of establishing profitable marketing systems to build a solid storage business. Topics include lead generation, lead capturing, and lead conversion.
Read the article Remote Site Marketing Strategies or the download the PDF
This article explains the importance of finding out what works best for your needs. Covers the the "how-to" of a marketing plan process, experimenting and evalution.
Read the article Facility Marketing Process or the download the PDF
This article is a brief guide to the self-storage newcomer. Essentially a two page "crash course" in industry marketing - past, present and future - to orient you on understanding and reaching storage customers.
Read the article Storage Marketing 101 or the download the PDF
This article goes into statistics and reasons why you need to have a presence online and how you can have your ad placed at strategic web directories to get the maximum value for your marketing budget.
Read the article Storage Marketing benefits from having presence online or the download the PDF