If you own one or more self storage facilities, you understand how important marketing is now more than at any time in recent history. The single biggest challenge most facility owners face isn't whether to market your facilities, but instead, which storage marketing strategy is the best? And can I afford the best, or do other, more cost-efficient marketing methods exist that will make the difference for my business?
At StorageSeeker.com, we understand the challenges facility owners face because we ourselves, own storage facilities. And when we looked at these very issues, we found a lot of seemingly viable options mixed in with what were clearly cost-prohibitive marketing offers that were billed as "opportunities".
Clearly, with the economy doing tail-spins, we found that the more traditional marketing options were now just too costly to justify. Compound that with the fact that so many newspapers and magazines are now shutting down for good, we were seriously concerned that we'd be throwing precious money out the window rather than working on a long-lasting brand-building initiative.
As much as our web presence helped to serve as an online brochure, we found it nearly impossible to get found at the major search engines except when prospective tenants were searching for facilities using very refined keyword phrases. Even then, most of our site visitors already knew who we were because they were the locals - people who had seen our facility signage. That meant we were missing out on the majority of possible future self storage tenants regionally, and especially those out-of-towners considering relocation.
When we looked at existing web sites claiming to help promote our facilities, what we found were several sites that might have been "cutting edge" ten years ago, but the truth is they were all now quite old and archaic. The end-user experience was less than appealing to us. Both from our own perspective as storage facility owners and when we put ourselves in the minds of our tenants. Needless to say, we were underwhelmed.
Once we had looked at all the options, we realized there was an opportunity in front of us - one that we could make use of ourselves, and at the same time, offer to the larger community of storage facility owners. That's how we came up with the idea for StorageSeeker.com, a site that offers the single most cost-effective storage marketing path, uses the latest in technology and really delivers on the promise of storage promotion from an ease-of-use persepective. Both for prospective storage tenants and owners.
So if you are tired of offers that don't deliver, and you need your marketing budget to stretch the extra mile, we invite you to sign up for a new facility owners account. There's no long-term obligation, the cost of membership is negligible, and the potential for you as a self storage facility owner is without parallel.